Tureng Forum - Yalnız Mesajı Göster - co-brand, co-branded

**08-05-2008, 23:15**

co-branding
combination of brand
ortak marka uygulamasi

Co-branding takes place when brands from different organisations combine to create an offering in which each plays the driver’s role in pushing the brand forward. The co-brands could be in various combinations: One can be a component or ingredient brand (Tarla Dalal’s Cake mixes with Nestlé’s Chocolate) or an endorser (such as Intel for Compaq). It can also be a combination of brands in a single product. (Look at credit cards with multi-brands on one card - Visa, MasterCard and Citibank.) Co-branding enhances associations between the brands.

08-05-2008, 23:15	#4 (permalink)
Engtur Guest Mesaj: n/a	co-branding combination of brand ortak marka uygulamasi Co-branding takes place when brands from different organisations combine to create an offering in which each plays the driver’s role in pushing the brand forward. The co-brands could be in various combinations: One can be a component or ingredient brand (Tarla Dalal’s Cake mixes with Nestlé’s Chocolate) or an endorser (such as Intel for Compaq). It can also be a combination of brands in a single product. (Look at credit cards with multi-brands on one card - Visa, MasterCard and Citibank.) Co-branding enhances associations between the brands.