rebrand

**Tureng-Özgür** · **29-03-2008, 03:02**

?

**08-04-2008, 18:07**

"internet" gibi yaygin bir terim aslinda; change of image;

**ALI-KARABULUT** · **09-04-2008, 00:42**

İsim değişikliği yapıp piyasaya yeniden sürmek.

rebrand
To rebrand a product or organization means to present it to the public in a new way, for example by changing its name or appearance. (BUSINESS)
- There are plans to rebrand many Texas stores.

**09-04-2008, 01:03**

rebranding, isim degisikligi yapip tekrar piyasa sürmekten öte.

**09-04-2008, 01:34**

anlaşılan başka bir karşılığı yok!
Rebranding is the process by which a product or service developed with one brand or company or product line affiliation is marketed or distributed with a different identity. This involves radical changes to the brand's logo, brand name, image, marketing strategy, and advertising themes. It usually results in the repositioning of the brand / company. It may just involve merely superficial changes. Rebranding can be applied to either new products, mature products, or even unfinished products. The process can be done purposely (for example as a result of a deliberate change in strategy), or result from unplanned, emergent, or reactive dynamics (for example out of necessity following corporate restructuring).