co-brand, co-branded

**ozzgur** · **08-05-2008, 04:03**

?

**ALI-KARABULUT** · **08-05-2008, 11:54**

co brand : to market or issue (as a credit card) in conjunction with another company so that the product bears the name of both

co-branded : (of a product or service) marketed under or carrying two or more brand names.

**fossil** · **08-05-2008, 12:13**

ortak marka?

**Engtur** · **08-05-2008, 22:15**

combination of brand

ortak marka uygulamasi

Co-branding takes place when brands from different organisations combine to create an offering in which each plays the driver’s role in pushing the brand forward. The co-brands could be in various combinations: One can be a component or ingredient brand (Tarla Dalal’s Cake mixes with Nestlé’s Chocolate) or an endorser (such as Intel for Compaq). It can also be a combination of brands in a single product. (Look at credit cards with multi-brands on one card - Visa, MasterCard and Citibank.) Co-branding enhances associations between the brands.