brand abuse

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People abusing your brand, logo or associated images or attributes can have serious effects. These are examples of brand abuse that have been on the internet. The owner organisations have been made aware. You may have even received them as joke emails. Not quite so funny if it's your brand or organisation they're abusing.

Brand abuse – this practice involves web-sites using the common trademarks and well-known brand names of other companies in order to attract the unwary visitor.

Once snared, a visitor can be presented with a range of replica or similar goods to that sold by the legitimate company.